Adam Winger

As digital life continues to grow in multiple sectors, businesses are under pressure to secure an online presence to connect to their audience, work on their brand awareness and increase sales.

A great online presence starts with a clear strategy to set your brand apart from others. …

How to get more online sales? How to turn content into conversions? The solution you have been looking for could be: creating ad funnels.

Many online marketing guides tell you to create content, be on social media and engage with your audience. All of this is true: you need to…

henry perks, unsplash

Google is more than just a search engine. It compromises many services that bring value to both customers and businesses.

Currently, you can use Google Drive, Gmail, Docs, Forms, Chats, Google Maps, Google Search and Google Ads. Businesses can also use Google My Business as an online tool to increase…

You’ve probably heard that small businesses are the backbone of the economy.

In the news, big companies and up-and-coming start-ups make headlines with policies and growth strategies. However, almost everything in your life is supported by a smaller or family business.

Your local supermarket may be a franchise, your favourite…

The online advertising landscape can help small businesses get in touch with their customers and reach new markets. These are the best practices we suggest for better optimisation of your digital marketing efforts

Every company wants to be online, they say. And we know why.

The digital world was already…

Facebook ads are one of the most valuable and effective ways to advertise online. According to official numbers, the social media network has more than a billion people connected to small business Facebook pages.

People visit their Facebook newsfeed multiple times during the day, there’s an opportunity to impact people…

Google is a big part of the internet and, consequently, of people’s lives. It has even become a verb — when you say you are “googling” something, you are simply searching for something online, but Google became so important it reached that status.

Nevertheless, Google isn’t the only online search engine — you can also use Bing.

Bing isn’t the world’s largest search engine…

When you are building ads, the first question you should ask yourself is: for who am I creating these?

You want your message to be seen by users who will most likely convert and buy your product or service. After all, you wouldn’t sell baby diapers to 15-year-olds, probably because…

I’m a Millennial and writing is my therapy. So I have a romantic relationship with my laptop and smartphone. They allow me to write on my blog on my journal. They are essential not only to my work but to my life.

I’m an enthusiast about technology. I look more…

unsplash

When people ask me how can they write better I always say: create a blog. Here’s how to start in just 30 days.

Recently I started a 90-day blog challenge. After five years writing weekly, I wanted to be better. Take a step further. …

Rita Amaral

Portuguese Millennial. Project Manager. Interest in Personal Development, Tech, Coding, Communication and blogging.

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